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5 online marketing tips for your business

By Alex Alexakis

Special to the Financial Independence Hub

Marketing your business online is crucial in the competitive marketplace of the 21st century. This is the case whether your business operates exclusively online, only in the brick and mortar world, or both online and in the proverbial “real world.”

As you contemplate your online marketing plan, you do not need to reinvent the wheel. You do want to put your own unique spin on your online marketing efforts for your business. However, there are some tried and true general strategies you will want to consider when developing your own online marketing plan for your business. Indeed, there are five specific tips you will want to keep in mind when it comes to your online business marketing endeavors.

1.) Fully leverage Social Media

In order to most effectively market your business online, you need to understand that social media is not just for socializing any longer. Indeed, that has been the case for some time. The effective marketing of your business demands that you fully leverage social media.

Research into social media and business marketing reveals that utilizing a platform like Facebook or Instagram can prove to be twice as effective as email marketing and telemarketing, according to CIO, a leading magazine on digital marketing.

Some business owners initially balk at the idea of integrating social media into their overall marketing plan. In the end, social media need not be overwhelming.

The best course to take to begin fully leveraging social media into a comprehensive marketing scheme is to commence the process slowly. What this means is you can begin to develop a successful, compelling social media effort by initiating the process through the use of one platform.

Focus your initial attention on a social media platform that appears to be favored by your customers or clients, as well as by opinion leaders in your industry or market segment. This may be Facebook, Pinterest, Instagram, Twitter, Google+, or LinkedIn. From beginning with one social media platform as part if your comprehensive marketing efforts, you can build over time and truly fully leverage appropriate social media options.

2.) Use Pay-Per-Click advertising

Another methodology you can employ to develop an effective online marketing regimen for your business is utilizing pay-per-click advertising. Pay-per-click, or PPC, advertising allows you to place ads in certain locations online, including at social media sites.

PPC advertising permits you the ability to highly target your advertising. You truly can focus on a very precise market segment, a process that works to optimize your overall return on the investment you make in advertising dollars. With PPC advertising, you only pay when a potential client or customer actually clicks on your advertisement.

3.) Prepare and distribute Press Releases

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