Ernie Zelinski is a successful Edmonton-based author who has sold more than 900,000 books in 29 countries around the world. He has just published his latest book, titled Look Ma, Life’s Easy, which passes on his secrets for success, primarily to the millennial generation. .

Zelinski is best known for writing The Joy of Not Working and How to Retire Happy, Wild And Free, both of which sold hundreds of thousands of copies.

The new book takes a pseudo-fictional approach like the one famously used by David Chilton in The Wealthy Barber (or less famously, in my own Findependence Day!).

Zelinski’s subtitle is “How Ordinary People Attain Extraordinary Success and Remarkable Prosperity.” The story revolves around two characters, a young adult named Sheldon and his soon-to-be mentor Brock, described as a successful middle-aged man.

The Easy Rule of Life

Over the 200-plus pages of the book Brock imparts to Sheldon his secret of success, which he calls The Easy Rule of Life.

This is the main takeaway, which has a certain amount of paradox in it: Continue Reading…