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By Rick Lunny, Manulife Bank
Special to the Financial Independence Hub
As a father of five with two 20-something daughters who recently moved out, I often hear how the sheer amount of information in this digital age overwhelms those who are entering the workforce and starting their adult lives. Somehow by default, I have become an unofficial mentor for both my kids, and their broad circle of friends, as they regularly seek my advice when facing important financial and career decisions that will shape their future.
They frequently comment how there’s always new, conflicting advice on how best to live life. Especially when it comes to money and how to make the most of it: save more, live for the moment, pay down debt, and yes, even plan for retirement at age 24.
It’s a struggle to find time to break through the noise and choose the best financial options that truly fits their needs.
And it’s not just the younger generation who struggle to make decisions and take control of their finances.
As the head of Manulife Bank, a subsidiary of Manulife which serves seven million Canadians, I know customers of all ages are looking to develop better financial habits and improve their financial wellbeing.
Canadians are looking for clarity, simplicity and value from their bank. This applies equally to technology interfaces. They expect – and deserve – from initial application to ongoing experience, products that have a human-centric design, with intuitive and easy to use interfaces.
That’s what I love about Manulife Bank. I joined five years ago because it was different from other Canadian banks. It had an entrepreneurial reputation for going beyond the status quo with innovative banking products designed in the best interest of Canadians.
And that’s exactly what we delivered in our new Manulife All-In Banking Package™.
We searched the globe seeking out new banking concepts and partnered with both Manulife’s Canadian innovation lab and global fintechs to ensure we could deliver the best digital customer banking experience.
We relentlessly sought the input of Canadians and user tested, prototyped and reimagined the customer banking experience to offer something you can’t get anywhere else: a complete digital banking package infused with artificial intelligence that works together to help you understand and maximize your savings. And, mindful of the pace of technology and consumer expectations, we ensured our technology was built for ongoing enhancements.
Our goal is to help make decisions easier, lives better. There is lots of advice out there on how to write a budget, create an emergency fund and watch your credit card spending. The All-In Banking Package is designed using real-time, customizable spending insights and tools that help you spend, save and live smarter.
I believe that when your bank is working in your best interest, bankingcanbe done differently, and Manulife Bank has been doing it for more than 25 years. That’s why we’re going all-in to help build better financial habits.
Rick Lunny is President & CEO of Manulife Bank of Canada. He is accountable for all strategic and operational aspects of the bank. Manulife Bank is Canada’s original digital bank, and the 10thlargest bank in Canada. Its unique and innovative all-in-one mortgage and deposit products are focused on working in the customer’s best interest. Rick has enjoyed a diversified banking career, always with a mindset of leveraging technology as an enabler and differentiator. Prior to joining Manulife in 2014 he held various senior executive roles in retail and commercial banking including, CIBC, General Electric and TD Bank. Rick is a graduate of Concordia University, Montreal. He is the volunteer Chair of the board of directors of the Arthritis Research Foundation.
