By Gary Bordeaux

Special to the Financial Independence Hub

One of the defining characteristics that distinguishes successful companies from their less successful counterparts is the ability to learn from their mistakes. When developing the world’s first bagless vacuum cleaner, for example, James Dyson created 5,127 prototypes. Rather than giving up after each unsuccessful attempt, he analyzed the failed prototypes and used that information to develop a better product. By taking a similar approach and tracking key performance indicators (KPIs), you can identify problematic areas in your company and sow the seeds for long-term success.

What are KPIs?

A KPI is any measurable metric of a business’s success in its respective industry or field or work. They can be expressed as static figures, percentages, ratios or other values. A common KPI used by retail companies is sales. Expressed as a static figure, the number of sales a company generates in a defined period directly reflects its level of success. If a company experienced low sales in a period, it can change its operations to improve this KPI.

Another common KPI used in the retail industry is shrink rate. This metric reveals the percentage of a company’s products that are lost due to shoplifting, fraud, employee theft, damage and employee error. According to The Balance, the average shrink rate among retailers is 2 per cent, meaning roughly one out of every 50 products retail companies purchase cannot be sold.

Advanced KPIs

There are also more advanced KPIs that companies can track to measure their success. When selling products online, for instance, companies can track their shopping cart abandonment rate. Defined as the percentage of a website’s shoppers who add a product to their cart but do not complete their purchase, it helps e-commerce companies identify problems with their site.

According to a study conducted by Baymard Institute, the average shopping cart abandonment rate in the e-commerce industry is 69.23 per cent. E-commerce companies can lower this rate by connecting with shoppers who abandon their cart and encouraging them to return. Some of the most common reasons cited for abandoned shopping carts include high shipping costs, forced account registration and a long checkout process.

Why you should track KPIs

So, why should you spend your time and resources tracking KPIs? Continue Reading…