
By Jay Acharya, Capital One Canada
Special to the Financial Independence Hub
When my wife and I bought our house, it felt like a massive achievement for us as we had diligently saved our money for the down payment. When we told people about it, they were full of questions about the neighbourhood, the kitchen and how many bedrooms there were.
We were so proud of ourselves for accomplishing this milestone that we eagerly shared pictures and every detail about our new home. The funny thing is, no one asks you to tell them the story about how you saved up to buy the house in the first place. That is where the real drama and the value of the conversation is – then again, you can’t take pictures of the restaurant meal you skipped or the stay-at-home vacation you took and post them on social media.
New car, new house, new clothes – the idea that owning bigger, more expensive things has traditionally been valued by our society as a symbol of status and accomplishment. Now enter the millennials: the demographic that is challenging the status quo in many areas, including what we value.
Capital One Canada recently hosted the C1NDX, a consumer index roundtable and study that included six of Canada’s leading journalists and industry experts. With a specific focus on the impact of the sharing economy, we dove deep into how the financial values and spending habits of consumers have changed and are continuing to evolve.
We discovered that when it comes to how and why consumers spend their money, the values of many Canadians, particularly millennials, are shifting.
Experiences Are the New Luxury