The 2-letter 4-letter Word

Gignac - Headshot - 2013By Robert M. Gignac

Special to the Financial Independence Hub

One of the things I love about my job is that I get to have interesting and passionate conversations with North Americans regarding money, personal finance and fiscal responsibility. We all have a relationship with money – sometimes it is a good relationship – sometimes not.

I spoke at an event in Victoria, B.C. recently and during the Q&A portion a guest asked the following question: “What is the one biggest thing I can do to improve my financial situation?”

Now, I’m a firm believer that there is no single thing we do that makes us financially successful – it’s the repetition of a variety of little things, done over and over and over that make us successful. I could tell from the way the question was phrased and the rather emphatic index finger in the air as they asked the question – they were looking for “one thing.”

Looking for one big answer

While the silence seemed to hang in the air, an audience of 250+ waited for the answer. I took a sip of water from the glass on the table and hoped they were going to be happy with what I had to say: “There is no one “biggest” thing you can do – but – if you’ll humor me for moment – I’ll share with you what I think the one biggest word is? How’s that?”

There was some laughing from the audience; the question-asker nodded their agreement, I’ll attempt to replicate in writing what happened (I wish I had recorded this … *smile*).

“Now, we’re all adults here tonight and that’s a good thing, because I need to talk to you adult to adult. I suggested that there is one big word and I’m working up the courage to tell you what it is. Why do I need courage? Well, because people think it’s a 4-letter word and 4-letter words carry emotion with them, some people don’t like them, some people think we shouldn’t say them, some people think they are crass and vulgar. Sometimes however, there is just no better way to get a point across – so if we’re okay with this – last chance – I’ll share it.”

There was more laughter, a few shouts of “yes!,” so I continued.

“Ok, here we go … to be honest, this is the first time I’ve ever done this in front of an audience – so I’m a bit nervous. In fact, it might be easier if we do it as a cheer, all as a group. I’m going to say a letter, you repeat it back for me … here we go … give me an “N” (“N” yelled back from the crowd…), give me an “O” (“O” yelled back from the crowd) – What does that spell? “NO” Say it louder… “NO!”  Ok, we’re done.”

There was more laughter, a few shouts of “what?,” so I continued.

Depositphotos_31533729_s-2015“The biggest word that will allow you to create a successful financial future for yourself and your family is simply “NO.” To far too many people today the word “NO” is a four-letter word. For many it’s politically incorrect to say. Our governments seem unable to say it to special interest groups. Your relatives who want you to help them out financially will be upset when you use it. Some of you in the room this evening have children who have never heard the word because someone told you that you’ll destroy their self-esteem if they hear it. Since some of you have never heard it – I’ll say is slowly with a bit of a drawl for you … “Noooooooooooo.”

How to avoid Champagne tastes on a Beer budget

It’s a word that can set you free. It’s liberating. Think about i t… Should I buy a new car? No. Should we spend $40,000 on a granite kitchen? No. Dad – can you buy me the new Psycho Killer 4 video game? No. Should I spend $30/week on Mocha-Frappa-Lattes? No. The more often you say the word “NO” the more successful you will be financially.”

It’s not uncommon to have champagne tastes and a beer budget – hey, I’ve been there. But as I’ve matured (hopefully…) I like to think I’m trying to embody the following concept – “Live today like others don’t want to, so tomorrow you can live like others won’t be able to”. The word “NO” requires practice, discipline and ability to withstand people close to you saying “What do you mean by “NO”?” I can assure of this though – when you make the effort to say “NO” more often today, you’ll have taken the first and biggest step to a better financial future tomorrow.

RIASOM - Front Customized CoverRobert Gignac is the owner of “Rich is a State of Mind,” providing keynote presentations, client seminars and workshops on personal financial development and motivation.

He is the author of the Canadian best seller “Rich is a State of Mind” (17th printing) and of the US edition of the same title. Sample chapter and video clips hereTo book Robert to speak at your next corporate or organization event, contact him at: Copyright 2016 – Rich is a State of Mind.


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