By John De Goey, CFP, CIM
Special to Financial Independence Hub
When I ask clients and prospective clients about the return expectations they have for their portfolios, the responses vary wildly … anywhere from ‘about 5%’ to ‘over 10%.’ Almost all of these expectations are too high.
Admittedly, clients have different risk profiles leading to different asset allocations and ultimately, different outcomes. That’s reasonable. A problem crops up when otherwise reasonable people have been socialized into having out-sized expectations. How does one ethically re-calibrate expectations for irrational optimists who nonetheless think they’re within their rights to have those expectations?
The behavioural finance concept is overconfidence, although the attitude involves elements of optimism bias, cognitive dissonance and old-fashioned hubris, too. To quote J.M. Keynes: “Markets can remain irrational longer than you can remain solvent.” Few investors are prepared to acknowledge that the recent bull market seems unlikely to continue and that a recession appears to be on the horizon.
Learning from past Crashes
If we have learned anything from the great crashes of 1929, 1974, 2001 and more recently, the global financial crisis, it is that investors (often spurred by accommodative policy positions) can come to think of themselves as being all but invincible when central bankers are accommodative. Too often, they also lose their nerve when markets tumble and stay low for a prolonged period.
A good deal of personal finance is grounded in social psychology: especially group psychology. People can get ahead through investing not only by being shrewd about valuations and such, but also by accurately anticipating how other market participants might react to a given set of circumstances. Of course, it cuts both ways: and having reasonable expectations in the first place often assists investors in staying the course.
My concern is with the messaging being offered by many in the personal finance community these days is something I call “Bullshift.” The industry shifts peoples’ attention to make them feel more bullish. To hear many in the business tell it, there’s no appreciable need to be concerned about high valuations, high debt levels (both public and private), a long-inverted yield curve and interest rates at generational highs. Any one of these considerations would ordinarily give a rational investor pause. Taken together, they pose a clear and present danger for investors in the second half of 2024. Few seem concerned and it is that very lack of concern that concerns me.
Misleading investors with “Bullshift”
There is a directionally and mathematically accurate ad running by Questrade making the rounds that doesn’t tell the whole picture, either. Again, even the ‘good guys’ tend to mislead the average investor with Bullshift. The advertisement shows what you would earn over a long timeframe at 8% and what you would earn at 6%.
My question to you is simple: is it reasonable to assume an 8% return is even possible? There is longstanding evidence that higher-cost active investment strategies actually fail to outperform cheaper strategies such as passive index investing and that product cost certainly does matter. Continue Reading…