Tag Archives: social media

Fundamental Digital Marketing practices for 2020

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By Mike Khorev

Special to the Financial Independence Hub

It’s no secret that the world of digital marketing is continually changing, and every individual marketing channel in it is also rapidly changing all the time. Meaning, if you want to utilize digital marketing to grow your business effectively, you’ll need to stay up-to-date with the current trends. 

Although some digital marketing parts stay relatively the same, like how search engine optimization works and the importance of email marketing, there are also significant changes and even brand new channels that can significantly change the game. 

In creating any digital marketing strategy, however, it is essential to focus on creating a strong fundamental that you can easily expand to other digital marketing tactics; these fundamental tactics can act as a vital building block for your business, so even when you’d need to adopt a new trend, you can easily integrate it with this existing fundamental.

That said, here are the fundamental digital marketing practices in 2020 and onwards:

1.) Content Marketing and SEO

In this age of social media, content is king. 

Whether you can be successful in your digital marketing or not would ultimately depend on whether you can attract and engage enough audience through your content:  

  • You generate leads by attracting prospects with valuable content.
  • You nurture leads by using content to educate your prospects about your product/service and establish your credibility via consistent content quality.
  • You convert leads into customers by using content to convince people to buy 

So, content should be the backbone of your overall digital marketing strategy, and SEO (Search Engine Optimization) would be the primary way for people to find your B2B brand. 

However, since more businesses are now focusing on content marketing, the competition in attracting the audience’s attention with content is now much tighter. Simple and informative, educational content that worked in 2017 simply won’t cut it anymore these days, as readers now expect the highest quality of information and authoritative data. 

Also, consumers now expect various forms of content in textual blog posts and white papers and videos, podcasts, infographics, and other mediums. Diversifying your content is very important and offers more personalized and interactive content for each audience, which will bring us to the next point below. 

2.) Conversational and Personalized Marketing

 The rise of various AI and machine learning technologies has provided us with more ways to implement highly-customized and conversational marketing tailored for each prospect. 

One of such technologies is the chatbot, which has been popular among many businesses in recent years. A 2017 survey by Gartner has predicted that 47% of organizations will implement chatbots for customer service in the years to come. 

Chatbots can allow businesses to implement personalized marketing with different implementations. For example, in a sales inquiry conversation,  the chatbot can ask for preliminary questions about the prospect’s preferences, available budget, and so on, so when the chatbot finally passes this prospect to a human sales rep, the process would be much more seamless for both the sales rep and the prospect. 

According to Fractional CMO Mark Evans, conversational and personalized marketing channels can help marketers create highly-targeted marketing campaigns and gather more information about your prospects and customers. 

3.) Video Marketing

Video is technically a part of content marketing, which we have discussed above. Still, in the past half-decade, video marketing has grown to be a powerful digital marketing channel that deserves its attention.  Continue Reading…

Tips for building brand awareness online

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By Emily Jones

Special to the Financial Independence Hub

Marketing your online business isn’t necessarily a cut and dry endeavor. For instance, you may have the best products on the planet but are having trouble getting them in front of the right people. Or you’ve found the right people but are unable to communicate with them clearly. Either way, you won’t be making any money.

In the marketing world, there’s no quick fix to success: there are things you should know before choosing your business growth strategies and the following brand building strategies can help you take your efforts to the next level.

The Internet is now pervasive

There’s no denying it: the Internet dominates virtually every aspect of our lives. Thus, it comes as no surprise that it has become very a popular and effective marketing medium. Take control of this monster with these two tips:

Leverage social media

Sites like Instagram, LinkedIn, Snapchat, Twitter, and Facebook have the potential to boost the popularity of your brand exponentially. But to get the most out of these sites, it’s important to know which one works best for your brand. For instance:

  • Pinterest and Instagram are best for sites with a lot of pics
  • B2Bs do best on Twitter
  • Small businesses in creative industries do well on Instagram

To succeed, you must create a creative and engaging marketing campaign to help you stand apart from your competition. Do so by posting updates several times a day to make sure you are engaging with your audience on a regular basis.

Embrace influencer marketing

Influencers are well liked and trusted by their audience, making an endorsement by them very valuable. To take advantage of this, find key influencers who are already in your industry. Just make sure that their business complements (rather than competes) with your product or service.

Popular influencers are being courted by my many companies. Give yourself an advantage by researching them: this will give you an idea of what you can do capture their interest and get them to listen to your story.

You may also want to create a couple of influencer strategies. In this way, if your desired influencer decides to go another way, all is not lost. You have other options to choose from.

Offline Brand Building

Although most of your brand building marketing work will be done online, there’s still something to be said about offline marketing. Continue Reading…

5 online marketing tips for your business

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By Alex Alexakis

Special to the Financial Independence Hub

Marketing your business online is crucial in the competitive marketplace of the 21st century. This is the case whether your business operates exclusively online, only in the brick and mortar world, or both online and in the proverbial “real world.”

As you contemplate your online marketing plan, you do not need to reinvent the wheel. You do want to put your own unique spin on your online marketing efforts for your business. However, there are some tried and true general strategies you will want to consider when developing your own online marketing plan for your business. Indeed, there are five specific tips you will want to keep in mind when it comes to your online business marketing endeavors.

1.) Fully leverage Social Media

In order to most effectively market your business online, you need to understand that social media is not just for socializing any longer. Indeed, that has been the case for some time. The effective marketing of your business demands that you fully leverage social media.

Research into social media and business marketing reveals that utilizing a platform like Facebook or Instagram can prove to be twice as effective as email marketing and telemarketing, according to CIO, a leading magazine on digital marketing.

Some business owners initially balk at the idea of integrating social media into their overall marketing plan. In the end, social media need not be overwhelming.

The best course to take to begin fully leveraging social media into a comprehensive marketing scheme is to commence the process slowly. What this means is you can begin to develop a successful, compelling social media effort by initiating the process through the use of one platform.

Focus your initial attention on a social media platform that appears to be favored by your customers or clients, as well as by opinion leaders in your industry or market segment. This may be Facebook, Pinterest, Instagram, Twitter, Google+, or LinkedIn. From beginning with one social media platform as part if your comprehensive marketing efforts, you can build over time and truly fully leverage appropriate social media options.

2.) Use Pay-Per-Click advertising

Another methodology you can employ to develop an effective online marketing regimen for your business is utilizing pay-per-click advertising. Pay-per-click, or PPC, advertising allows you to place ads in certain locations online, including at social media sites.

PPC advertising permits you the ability to highly target your advertising. You truly can focus on a very precise market segment, a process that works to optimize your overall return on the investment you make in advertising dollars. With PPC advertising, you only pay when a potential client or customer actually clicks on your advertisement.

3.) Prepare and distribute Press Releases

Continue Reading…

Global Recruitment trends: targeting Millennials with social media

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By Edward Page

Special to the Financial Independence Hub

Today’s fast-paced and growing technology is indeed changing the world, especially in the business world, by contributing undeniable implications to businesses including workforce recruitment and employment.

With these advancements, a lot of relevant changes have taken place. Recruitment processes and systems have been greatly affected through this generation’s technological breakthroughs, as more employers and applicants have been relying on social media for their job searches.

Continue Reading…

Millennial Wrap: Budgeting while living abroad

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The Hub’s Millennial blogger teaching ESL in Hong Kong

By Helen Chevreau

Hub Staff

As a millennial living abroad, I am constantly discovering new challenges that I’m supposed to overcome with a smile and a positive attitude. Creating and keeping to a budget while I’m on the other side of the world, it turns out, is one of those challenges.

I suppose this is really a challenge that every recent graduate is facing — whether at home or away. When the learning curve is so steep in every other aspect of life, though, it can often be a bit more difficult to feel financially stable while abroad.

How to budget in expensive Hong Kong

After teaching english at a learning centre for a year, I’ve now begun volunteering for a grade 2 class at an international school here in Hong Kong, where the kids are learning about how to use similes in poetry. As I was sitting in class listening to the children share their similes, I found myself envisioning a poetic simile of my own.

Depositphotos_10524892_s-2015 Continue Reading…