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by Mark Venning, ChangeRangers.com
Special to the Financial Independence Hub
At the risk of being too serious over a Labour Day long weekend, I decided to lay out some ideas for future blog posts. In the process, I found my way back to my newly refiled library of articles and reports related to a multitude of topics under the theme of aging and longevity.
This is one of my instinctive ways to begin thinking of the future: appreciate the threads of history and see how far we have come along on a particular subject.
Well, as it happens, when it comes to the subject of “Retirement,” maybe not that far. In some ways, the vocabulary associated with this concept still rests in the same dictionary from thirty years ago in the mid-1980’s to early 90’s. During that period in my retail career, I was setting up exhibits at Seniors consumer shows in Toronto, featuring travel-related products to a 55-plus market (which seemed to be the entry level, as I recall).
If you made the circuit up and down the aisles, you could satisfy all your “lifestyle” needs, from the Craftmatic bed (still going strong), to golf-oriented retirement resorts and back support systems. Twice in the day, you could sit in on a retirement planning seminar, featuring the top ten tips to finding financial security, before you returned to see the rest of the show, from RV sales to cremation services and vacation cruises.
Targeting the Seniors market
Fast forward to 1994, I found myself interviewing for, among other things, marketing positions that targeted this same Seniors market. None of that materialized, but I do recall one interview with the Canadian Snowbird Association in Toronto, where I was given a research project and as part of the process, make a business case to prove I really wanted to work with them. Everybody should be so lucky to be asked to do this. Excellent experience as it turns out.
One of the items the director tossed at me as I was leaving that first meeting was a twenty-page set of US and Canadian articles on the organization. Two main shout-out advocacy points for traveling seniors (notably the “over 65 age group”) were their “threatened” out of country medical coverage, and government clawbacks in health spending. Reading this now, by most press accounts this sounded militant back in 1993.
Thorny after all these years?
