By Hamilton ETFs
(Sponsor Blog)
Bitcoin has become an increasingly accessible asset for investors, with growing participation from both institutional and retail investors through regulated investment vehicles. Institutional adoption, new regulatory frameworks and improved custody solutions continue to bring Bitcoin further into the mainstream.
Cryptocurrency ownership among U.S. investors has increased from 6% in 2021 to 17% in 2025, according to Gallup[1].
At Hamilton ETFs, we focus on developing innovative solutions that address real portfolio needs. As interest in Bitcoin has grown, we saw an opportunity to apply our options expertise to the asset class in a way that addresses the needs of income-oriented investors while avoiding the traditional trade-off between income generation and upside participation.
Introducing BDAY
The Hamilton Enhanced Bitcoin DayMAX™ ETF (BDAY) is a first-of-its-kind strategy designed to provide 100% exposure to Bitcoin’s potential upside while generating income through Hamilton’s innovative DayMAX™ strategy, which utilizes zero-days-to-expiration covered call writing (0DTE).
Until now, investors seeking income from Bitcoin have generally faced a trade-off: generating option premium in exchange for less Bitcoin upside potential. By not writing call options on BDAY’s Bitcoin holdings (achieved through investing in IBIT, iShares Bitcoin Trust ETF), we preserve full participation in Bitcoin: up or down. In addition, the actively managed DayMAX™ covered call strategy offers more opportunities for income generation by monetizing volatility every day.
In short, BDAY consists of:
- 100% Bitcoin exposure, via iShares Bitcoin Trust ETF (IBIT), without covered calls
- 25% Nasdaq 100 exposure, via Invesco NASDAQ 100 ETF (QQQM), from modest leverage, on which to apply 0DTE options strategy to generate attractive semi-monthly income
The DayMAX™ advantage
BDAY brings our popular DayMAX™ approach to investors seeking Bitcoin exposure and income. Rather than writing covered calls directly on Bitcoin, BDAY generates attractive tax-efficient yield through a separate QQQM sleeve and an actively managed 0DTE covered call strategy.
This structure allows the portfolio to clearly separate its roles. Bitcoin serves as the growth potential, providing 100% exposure to the asset, while QQQM in conjunction with the DayMAX™ strategy is used to generate option premium income.
Key features of the DayMAX™ strategy include: Continue Reading…








