
By Steve Lowrie, CFA
Special to Financial Independence Hub
In investing and life, information overload, aka “noisy news,” has long been a thing. In fact, before the Internet came along, I used to publish a hardcopy newsletter called “Rising Above the Noise.” Because even then, investors seemed awash in TMI (too much information).
If media noise was a problem back then, imagine the implications today. Which brings me to today’s Play It Again, Steve – Timeless Financial Tip #2.
To be a successful investor, it’s as important as ever to dial down all the noisy news you invite into your head.
News versus Noise
These days, we’re all familiar with the term “clickbait.” Long before that term came along, the popular press already knew it could profit similarly by embracing an “if it bleeds, it leads” approach to delivering the news. The more eyeballs or clicks scored, the higher the potential advertising revenue.
Driven by profit motivations, popular newsfeeds have long been incented to showcase that which will elevate your excitement. They care more about whether you look, than what you’re seeing. This means our duty as informed consumers remains the same:
Consider the true incentives for any given news source.
Are they aligned with yours? If not, it’s best treated as noise rather than news.
Noise versus Knowledge
We’re not advocating that you stop learning. Rather, a successful, long-term investor’s goal is to tune out the pointless distractions, so we can tune into more thoughtful action. What’s the difference?
The noise we’re exposed to from never-ending newsfeeds is …
- Demanding: New news arrives at a breakneck pace and insane volume that never lets up. Don’t you dare blink.
- Distracting: The constant stream delivers endless lures to STOP whatever you’re doing and tune right in, lest you miss right out. (There’s a reason the popular media’s favorite crawler is: “BREAKING NEWS.”)
- Fleeting: News is inherently new. By the time you hear it, something else has probably already happened to change it. Over and over again, forever.
- Inaccurate: Given the speed of the spin, rumors and half-baked hunches are more frequent than facts. All the conjecture feeds on our fears and preys on our emotions.
- Incoherent: Even when information is correct, it comes in so fast and furious, we can’t possibly make sense of it all in real time.
Where noise is loud, wisdom is quiet …
Acquiring knowledge calls for the opposite of all this commotion. Knowledge takes reflection. It takes selectivity. Perhaps most of all, it takes time:
- Time to translate the reams of random information into meaningful insights.
- Time to separate fact from fiction.
- Time to distinguish reputable sources from biased blather.
What’s the Problem with Noisy News?
In his post “Why You Should Stop Reading the News,” Knowledge Project podcast host Shane Parrish explains why news-based noise can be so damaging to an investor’s well-being:
“Our obsession with being informed makes it hard to think long-term. We spend hours consuming news because we want to be informed. The problem is, the news doesn’t make us informed – quite the opposite. The more news we consume, the more misinformed we become.”
Put another way, the more noise you encounter, the harder it becomes to make good investment decisions. Good investment decisions are the kinds guided by your own goals rather than market noise. They’re the kind you can more readily trust, because they’re grounded in solid evidence and feel built to last. They help you stay focused and on track. Continue Reading…