Momentum not slowing for “Light Advice” model, (aka Robo-advisers)

A few days ago here at the Hub, we spoke on behalf of the new “Light Advice” startups in Canada and declared “Don’t call us Robo-Advisers.” That’s because most of them have plentiful access to real humans if clients so desire it.

I’ve updated that blog and noted that so far I’ve heard from clients of Wealth Simple, but not yet the other major players. Those willing to tell us about their experience (with or without your real name, as you wish) can email me at

Just today, I wrote an update on this for the Investor Education Fund’s Getting Smarter About Money blog. The thrust of the piece is to describe what this model is all about and whether it’s appropriate for you.

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