The average Canadian investor has little clue how their financial advisor gets paid, or that their advisor is only obligated to provide advice and product recommendations that are suitable, but not necessarily in the best interests of their clients.
Commission-based advice
Why does this matter? Commission-based advice leads to conflicts of interest. Namely, advisors who sell mutual funds are motivated by trailer fees (aka trailer commissions), which is a commission paid by the mutual fund company to the advisor.
According to a recent study by York professor Douglas Cumming, there are three ways that trailer fees cause harm to investors:
1.) More money is steered towards mutual funds that have higher trailer fees;
2.) Money is less likely to be taken out of mutual funds with poorer performance among funds that pay higher trailer fees, and;
3.) Mutual funds that raised their trailer fees experienced a drop in performance, while funds that lowered their trailer fees experienced a rise in performance.
Canadian securities regulators have been mulling a ban of trailer fees or embedded commissions for over two decades. The mutual fund industry, as you can imagine, is vehemently opposed to such a ban.
Why, you may ask? Canadian investors hold more than $1 trillion in mutual fund investments and pay over $5 billion in trailer fees every single year.
What about suitability versus a best interest standard? Most advisors in Canada are held to a suitability standard, which means before recommending an investment he or she must demonstrate that it’s appropriate based on their client’s risk tolerance, goals, and experience.