We are entering a new era in technology with Pokemon Go kick-starting the permeation of Augmented Reality. There are many sceptics who scoff at the mobile game, claiming it’s just a fad and Pokemon Go may very well be just that.
However, the bigger picture, what matters, is that Pokemon GO is the start of a revolution – augmented reality that is here to stay.
There is much discussion to be had regarding the mobile game, but one crucial and interesting point to raise is the effect it has on small businesses.
Down at a little known restaurant called Nova Ristorante in Scarborough, I noticed a big sign out front as I pulled in: “Rare Pokemon Inside!”
I was not aware at the time that there are many businesses across the country that are implementing the same tactic to draw in customers. Quite suddenly, a new strategy in small business marketing has risen, one that businesses, if you haven’t already, should strongly consider as this craze evolves.
How does it work?






