
When central and southern Alberta experienced catastrophic flooding in June 2013 there were 32 states of emergency declared and over 100,000 people displaced throughout the region. Reports of price gouging at various retailers surfaced on social media; one story in particular claimed that an unscrupulous Calgary retailer was selling individual bags of ice for $20.
- Move on to the next retailer and hope to find an honest owner
- Go home with no ice and wait for the situation to return to normal

- Suck it up and buy the ice, grumbling the entire way home about how you got ripped off
- Hope for some kind of government intervention to protect you and other consumers from price gouging
- Borrow ice from a friend or neighbour who has plenty to spare





