By Michael Walker, Royal Mutual Funds Inc.
Special to the Financial Independence Hub
In today’s digital world, we haven’t forgotten the importance of ‘old school’ methods to help people keep on top of their finances. Every November, as part of National Financial Literacy month, financial planners across the country talk to Canadians about the importance of having a plan in place to guide their financial future; one that takes into account the unexpected and which can be adjusted as lives change. You can make a plan on a pad of paper, you can create it on your laptop, your tablet or your mobile device. The important thing is to set it down so you can review it and make adjustments as your life changes.
What’s proving to be a real game-changer, however, is the access Canadians now have to financial advice through digital channels: particularly now, when economic uncertainty due to COVID-19 has many Canadians asking what lies ahead for their financial future.
Canadians who have seen their savings and investments negatively impacted by the pandemic have been seeking reassurance about what lies ahead for their financial future. They want to know how their retirement plans have been affected; will they need to work longer than expected? How can they rebuild their ‘just in case’ fund? Will they still be able to contribute to RESPs for their children or their grandchildren?
Increasingly, as physical distancing has meant Canadians are unable to meet in person with their financial advisors, we’re seeing Canadians turn to digital means to get answers to their financial questions. We already had well-established digital channels at RBC providing digitized advice and insights in place ahead of the arrival of the pandemic. When the number of clients seeking digital advice surged, we were able to quickly respond to their needs and not only provide digitized advice, but also connect clients remotely to our advisors.
Free digital advice accessed 24/7 from home or office
MyAdvisor – only available at RBC – is a key example. This free digitized advice service helps clients create a personalized plan online and provides access to the expertise of our advisors – all from the comfort of their homes and workspaces. Clients can readily view a complete picture of their financial accounts – even those held at other banks – on interactive screens. They have real-time, 24/7 access to their personalized plan through MyAdvisor’s digital dashboard and can see the impact of their money decisions before they make them. They also can get the advice they need, when they need it, by connecting with one of our advisors in their local community through live video, phone and, where possible, in person.
To give you an idea of how many Canadians are now seeking digitized advice supported by the expertise of our advisors, there are now over two million clients connected through MyAdvisor: twice the number as last year. Between April and September of this year, the number of clients logging in increased 21% and video appointments jumped to 20% from 2%. During that same timeframe we also saw a huge increase – 80% – in completed appointments, where clients went beyond logging in to look at their financial picture; they booked appointments and then met with our advisors. Continue Reading…






