The worldwide pandemic has wreaked havoc on a large number of small businesses, leaving many looking for solutions to ease financial strain.
We asked 11 experts to share their financing tips to help small businesses during the Covid-19 Recession.
Here’s what they had to say:
Don’t cut Marketing
During recessions, the first thing most companies do is cut their marketing budgets. How are you going to stay at the forefront of your customers’ minds with so much going on? Instead of cutting your marketing budget altogether, be more strategic and mindful about what you are spending your money on. Consider marketing efforts you wouldn’t normally try in robust times. Don’t let customers forget about you. John Yardley, Threads
Get creative
Small businesses that sell goods should explore options related to cutting inventory costs without giving up the quality of your products or hurting your customer experience. Some ideas of this would be reducing inventory to accommodate the current and projected demand during this time, negotiating better prices with suppliers or shipping items straight to consumers rather than to a warehouse. Being creative and resourceful when cutting costs will get small businesses through these hard times. Peter Babichenko, Sahara Case
Cut nonessential costs
Financing tips during a pandemic aren’t easy, but I think it’s important to find what makes your business special and do everything you can to keep that going. The rest you can build back later. For now, focusing on cutting costs and staying afloat should be priority number one. A good number of the largest companies on the planet are going to remote work (Twitter, Facebook). If you’re a small business cutting costs can be tough, but office expenses are a great place to start. William Daniel, Financial Services SEO Company
Diversify your offers
One great way to survive during the COVID-19 recession is to diversify your offerings. Many of my clients have already started working in this direction. Most of them who mainly had a physical product are now developing a digital version of it. We are already seeing so many academic institutes turning their class-based lectures into downloadable online courses. Likewise, many eateries are transforming their traditional phone ordering systems into online food delivery apps. Small businesses need to pivot and think about going digital to weather this crisis. Joe Wilson, MintResume
Monitor your Credit Score
Small business owners should pay close attention to their personal credit score to give themselves the best chance at obtaining reasonable financing in the future. Most banks use personal credit for small business owners when assessing risk. This is especially true for small businesses that haven’t been around long or are too small to establish a business credit score. One tip is to look at your credit utilization, which is the amount of credit available versus the amount being used. A good rule of thumb is to use less than 30% of the total credit you have available. Getting below this number can help quickly improve your credit score. R.J. Weiss, The Ways to Wealth
Consider consolidating
Maybe it’s time to consolidate operations or offer similar non-competing business space in your office to share? Talking to someone facing the same concerns has many other benefits for the mind and soul – not to mention the ideas that may come from collaboration. Alex Pesic, Invoice Quick
Offer discounts to rid stock before tossing
Small businesses are dying, and that’s even without the pandemic coming into effect. However, due to what has happened around the world, more of us are conscious to shop local and use small businesses in order to support the local economy. Continue Reading…







