Songs of Innocence: I still like U2’s iTunes gambit

U2iPhoneInteresting followup in the New York Times on the weekend to the September 9th release of U2’s album, Songs of innocence and its controversial decision to download it unasked-for on to the playlists of half a billion iTunes users. Despite the blowback, the paper reports that 100 million people have listened to at least a song or two and 30 million people had listened to the whole album.

Including me. In this blog¬†at our sister site a few weeks ago, I argued that U2 is going to be repaid for its experiment with many more paid downloads of its back catalogue. That’s how I justified the Financial Independence angle in the blog: it was more about U2’s ultimate findependence than that of its listeners. Still, I feel richer for the listening exprience.

In fact, after I wrote the first blog on the old site, I confessed I had bought two more U2 albums each for $5.99. Since I posted that, and as I predicted of myself, I’ve purchased most of the other albums I missed. My 23-year old daughter is already berating me for playing nothing but U2: as I said earlier, when it comes to music, I’m a serial monogamist.

Right now, I like No Line on the Horizon the best of all U2’s albums. I had totally missed it when it came out in 2009, its 12th album. Remember, and as the Times points out, it was almost exactly a decade ago that Steve Jobs and U2 appeared on stage together to introduce “an odd-sounding device called the iPod and a marketplace for music called iTunes.”


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