Tag Archives: social media

Should your Small Business partner with a Social Media Influencer?

Posted By |
Image Source: Pixabay

By Beau Peters

Special to the Financial Independence Hub

Justifying working with social media influencers in a big business is much easier. They have the resources, reach, and reputation to make the process seamless. But should your Small Business partner with a social media influencer?

Let’s examine three pros and cons of working with a social media influencer as a small business. Then, we’ll guide you in deciding if this type of partnership is worth pursuing.

Pros and Cons of working with a Social Media Influencer

Working with a social media influencer can positively impact your business’s bottom line, but first, you must weigh the pros and cons of this kind of partnership equally. Let’s start with three substantial disadvantages:

1.) Working with an influencer is hard to justify with a small budget

Small businesses have to be diligent about their finances. The last thing you want to do is spend unnecessary money on a marketing strategy you don’t need. When you have a small marketing budget, it can be hard to justify working with an influencer.

You must consider whether you can actually afford to bring on an influencer and that you’re committed to measuring the return on investment to ensure it’s worth it.

2.) It’s risky

Any marketing strategy is risky, but working with an influencer can be particularly risky because you can’t control people. Even if an influencer checks off all the boxes on your “ultimate influencer” list, they may not do what you thought they would do for your brand.

From taking your product and running to not producing the agreed-to content to being completely ghosted, many things can go wrong when working with a social media influencer.

If you aren’t comfortable with the risks, this may not be for you.

3.) It takes a lot of time and effort to find the right influencers

One of the most complex parts of working with influencers is finding the right ones to partner with. Working with the wrong influencers can damage your reputation. If they do something against your brand’s values, your audience won’t be pleased you’re associated with them.

Finding the right influencers to work with takes a lot of time and effort. But you must put in that time and effort to ensure you’re partnering with people with shared values, morals, and ethics.

Even with these cons, the advantages of working with a social media influencer can be significant for a small business. Here are three of them:

1.) Capitalize on the trust influencers have with their audience

Hyper-personalized customer experiences are becoming more important for marketing strategies to be effective. However, the challenge is building enough trust and a deep enough relationship with your target audience to provide that experience.

The great thing about successful influencers is that they know their audience. They built massive trust with them through content they can resonate with. You can capitalize on influencers’ trust with their audience when you choose the right ones to work with. Continue Reading…

Why you need to focus on providing Great Customer Service

Posted By |

By Sia Hasan

Special to the Financial Independence Hub

Now more than ever, offering the best customer service that you can is essential. Even though most business owners are aware that it is important to provide quality service, they still may not understand how big of a difference it can make for their business, or just why it is so necessary.

The reality is that over time, customers’ opinions and thoughts about businesses have become increasingly important. Not only that, but because the internet makes it so easy for them to share their thoughts, business owners need to find more ways to make sure that their thoughts about their companies are positive. If you are looking for some ways to help ensure you are building a strong connection with your customers that will help your business flourish, here are some things to think about:

Doing Research is Key

When it comes to offering great service, research should be your first step. From making sure that you have a solid knowledge of CDP [Customer Data Platform] to taking the time to look deeply into your analytics, doing your research will help guide you in the right direction when you are looking to offer better service. Not only will it help you to get to know your customers better, but it will also allow you to know what areas your business needs the most work in. The more research you do at the beginning of the process, the less work you will have to do later on.

Use your Social Media wisely

If you are looking to improve customer service, then social media is your best friend. Social media isn’t just a great way to spread information about your company, it is also great for getting to know your customers better, and for offering them service in a way that works for them. More and more, customers are spending their time on social media and looking to connect with businesses and brands there, as well. This means that you need to be active on social media, and make sure that you are there to connect with them, too. Continue Reading…

7 ways to earn money with a Mobile Phone

Posted By |

 

How can you earn money by using a mobile phone? You are on your phone constantly, and, for some of us, it’s seemingly impossible to put down. Make your screen time do double duty by tapping into your phone’s earning potential.

To help you earn a little extra cash, we asked business professionals and financial experts and this question for their best advice. From managing social media accounts to selling your stuff online, there are several strategies you can use to generate an income using your smartphone.

Here are seven ways you can make a profit by using a mobile phone:

  • Raid your Closet
  • Get Cash back
  • Help test Websites
  • Manage Social Media accounts
  • Download a Research App
  • Take on Small Jobs
  • Sell your Stuff

Raid your Closet

One way to earn extra cash by using your mobile phone is to look at what’s in your closet. Apps like Depop or Poshmark allow you to sell your unused clothes from your phone. It’s a fact that sometimes clothes get buried in drawers and in the back of the closet forgotten to time. When you need some spare cash, or you just want some additional income, you don’t have to do a lot to get it. In your spare time, take a look at what’s in your closet that you’re not wearing anymore and support sustainable practices by giving your clothes a new home rather than just tossing them out. — Vanessa Molica, The Lash Professional

Get Cash back

Your mobile phone can be a time-sucking, social-media black hole. But it could also be the savvy consumer’s most powerful secret weapon. You can earn cashback with awesome free apps, such as Ibotta, at thousands of retailers on almost every product you can think of. And simply getting 2–5% of what you’ve spent really starts to add up. So every time you hit the shops, make sure your cashback app is fired up and ready to keep your wallet a little heavier. — Chris Panteli, LifeUpswing

Help test websites

The app User Testing sets business and website owners up with technology users and asks them a series of questions to help improve the user experience of their site or app. Each session pays $10, and some “live” sessions pay $30–$60 for your responses. It’s very easy to sign up for and a great way to make some extra cash for the week! Tests are chosen based on your experiences, so be sure to be thorough when filling out your profile! — Katie Fellenz, Trust & Will

Manage Social Media account

Social media has turned out to be a huge platform with various jobs associated with it. The ‘Social media assistant’ is one such job where you manage the social media profiles of a client. It’s hassle-free as most of the tasks are performed through your mobile device. Continue Reading…

5 ways to use LinkedIn to boost your B2B Brand

Posted By |
Image Pixabay

By Michael Meyer

Special to the Financial Independence Hub

Social media marketing is an incredibly lucrative way to generate leads, grow your company, and engage with your target audience. One popular way to market in the B2B space involves using LinkedIn. This platform for professionals is a top-notch spot to identify and nurture leads, simply because so many business leaders and owners spend time on the platform.

Unfortunately, getting the hang of LinkedIn can be a bit difficult if you’ve never marketed your B2B company on the platform before. Luckily, there are a ton of ways to use LinkedIn to grow your business, and we put together a list of our top tips for success.

Are you unsure of how to use LinkedIn to really start boosting and growing your B2B company? Check out our top five tips for using LinkedIn below!

These methods for using LinkedIn to improve your B2B company’s customer engagement are very helpful, and also easy to implement.

●    Use SEO to Your Advantage

Having a top-notch business profile on LinkedIn will only be beneficial to a certain point. Search engine optimization is your best friend when it comes to B2B marketing. Luckily, it’s pretty easy to implement an SEO strategy when setting up your LinkedIn profile.

Conduct keyword research for your brand and industry and insert those keywords in various areas of your business profile. Remember to avoid keyword bloating or using keywords that aren’t relevant. It’s not even necessary to engage in in-depth research when it comes to finding the right keywords for your profile. Simply list the phrases and words a customer would be most likely to use to find your business and incorporate them.

●    Use LinkedIn to Experiment with your Marketing

If you’ve only recently launched your B2B company or are just now getting into social media marketing, this is a great opportunity to experiment with your content. Once you’re at a point where you understand the ins and outs of LinkedIn’s functionality, start diversifying your content. Just as well, if you use B2B appointment setting services, you can experiment with promoting your easy-to-set appointments via LinkedIn as well to streamline your leads.

Post at various different times throughout the week and keep an eye on which posts get the most engagement. Use a variety of content in different tones and measure how much engagement they get. Keep a keen eye on your analytics. Browse through your competitors’ LinkedIn profiles to see what they are doing.

●    Take advantage of Groups

The group feature on LinkedIn isn’t just for networking or looking for employment. Rather, groups are designed to meet a wide range of interests, both work-focused and personal. Look at groups that align with your industry, solution, and work-related interests. Join as many of these groups as possible.

Once you’ve been let into a few groups, start posting your ideas or B2B-related stories. Ask and answer questions. The key here isn’t to advertise your business, but to be a credible figure in your industry. You might be surprised by the number of referrals or recommendations your company will receive from simply being involved with like-minded business professionals. Continue Reading…

7 simple tips to keep the Holiday Blues at bay

Posted By |

By Kate Barrington

Special to the Financial Independence Hub

This year has been a tough one and if you’re not feeling merry this holiday season, you’re not alone. On top of the usual hubbub of the holidays and, for many, the challenge of seasonal depression, we’re still in the middle of a global pandemic. No one can blame you if you’re feeling a little overwhelmed.

What is usually a season of cheer may be a little less bright this year, especially if you’re not able to see your loved ones. Even if your holiday celebrations have all gone virtual, however, there’s still plenty of preparation and planning to do: and plenty of room for the holiday blues to creep in.

If you’re worried about the blues hampering your holiday, here are seven simple tips that may help:

1.) Make daily connections

In a time when we’re all staying home, feelings of isolation are common. One of the best things you can do to keep the holiday blues at bay is to make an effort to connect with at least one person per day. Reach out to friends and family, even if it’s just a simple telephone call to see how they’re doing. If you feel comfortable meeting up in person, invite a friend for a walk or an outdoor coffee date. Even writing a letter or sending an email can help you stay connected.

2.) Get your daily dose of vitamin D

As the seasons change and days become shorter, decreased sun exposure often leads to a drop in serotonin levels, which can trigger a pattern of seasonal depression. If you’re prone to the winter blues, make an effort to include natural sunlight in your daily routine. Take a walk in the morning, eat your lunch outdoors, or take one of your Zoom meetings outside. Aim for 15 to 20 minutes of sun exposure per day to help increase your brain’s production of serotonin and enjoy the mood-boosting benefits.

3.) Try new forms of exercise

Staying active is essential for reducing anxiety and depression. It may be cold outside, but there are plenty of ways to get your sweat on:  you may not even have to leave home! Now is the perfect time to try a new online fitness class or an at-home workout routine. Aim for 30 to 60 minutes of exercise per week to keep your physical and mental health in balance.

4.) Make yourself a priority

If you’re feeling overwhelmed with holiday plans, remember you can always say “no.” Make your mental health a priority and learn to identify the signs of stress when they start to creep in. Continue Reading…