DALBAR has released results for its study of the user experience of North American users of robo-adviser services, dubbed the Robo-advisor Onboarding Experience study.
It found that opening a new account is a critical first point of contact between a service provider and a client.
In this press release, it found that some Canadian robo-advisors are “clearly falling short of peer performance as well as of Canadian investors’ expectations for service in the wealth management space.”
Service gaps identified
Funding the account was the biggest challenge facing Canadian robo-advisors.
Several firms encountered serious technical and logistical challenges using live chat effectively.





